PRODUCT LEADER · ENTREPRENEUR · BUILDER
Seeing possibilities.
Making them happen.
By breaking down complexity.
Have a technology or product challenge? Let’s explore it together.
01 ABOUT ME
I believe you can think big without making things complicated.
I like solving problems that seem complicated at first.
My approach is usually simple: understand what really matters, break complexity down into manageable pieces, and start making things happen.
That has been a recurring theme throughout my career. I founded and built a technology company, led product development in fast-growing environments, and worked on large-scale digital transformation at companies such as bol., CarNext and Ayvens. Today, I work at KLM, where technology, operations and people come together in one of the most complex environments you can imagine.
I enjoy working at the intersection of business and technology. I’m comfortable thinking about the bigger picture, but I’m most energised when strategy turns into something tangible: a product, a better way of working, or simply a problem that is finally solved.
I believe you can think big without making things complicated.
Find me on LinkedIn02 HOW I CAN HELP
How I can help
A fresh perspective on your technology, product or team challenges.
Product & IT strategy
Turn complex challenges into clear priorities and a practical plan. From shaping a product vision to deciding where to invest your time and resources.
Teams & delivery
Help product and IT teams work better together. Improve collaboration, simplify processes and keep attention on results.
AI in practice Exploring
I’m exploring how AI can solve everyday problems, from testing ideas and building prototypes to improving workflows. Learning by doing, with a focus on what’s useful in practice.
Not sure where to start? Get in touch and tell me what you’re working on.
Let’s talkSelected work
Seeing possibilities is
only the beginning.
A selection of products, businesses and transformations I’ve helped bring to life.
Company building · Product · Technology
From first prototype to a bootstrapped VR company.
I built the first training prototypes, helped turn them into a scalable platform and grew from hands-on developer to product and technology leader.
10-person company · Built without external funding
Explore the caseHub operations · Automation · Data
Making hub operations work smarter.
Connecting technology, data and operational needs, from automatically rerouting delayed baggage to improving the quality of operational performance data.
Better passenger outcomes, enabled by technology
Explore the caseTeam effectiveness · Product delivery
Better teamwork. Fewer partner problems.
Improving collaboration and refinement in a product-information team helped reduce partner support cases by 50%, while making room for strategic delivery.
50% fewer partner support cases
Explore the caseFrom first prototypes to change at scale.
View full portfolioWhat are you trying to make happen?
A product idea, an operational challenge or a new use for technology. Let’s explore it together.
03 JOURNAL
Notes from the field.
to build.CLARITY BEFORE DEVELOPMENT
USER STORIES · PRACTICAL GUIDE
Crafting the Best User Stories
for Your Development Team
A practical guide to the Definition of Ready, with the details developers need to pick up a ticket with confidence.
Read the articlefirst.BUILDING TRUST IN TEAMS
TEAM CULTURE · PRACTICAL GUIDE
The Retrospective Scrum Ritual:
A Guide for Product Owners
Building trust, creating space for honest conversations and turning retrospectives into meaningful improvements.
Read the articlePRODUCT LEADERSHIP · CASE STUDY
Optimizing Refinement:
A Real-Life Case Study
How clear ownership, smaller stories and focused preparation transformed a team's refinement sessions.
Read the article