PRODUCT LEADER · ENTREPRENEUR · BUILDER

Seeing possibilities.
Making them happen.

By breaking down complexity.

Have a technology or product challenge? Let’s explore it together.

Driven by curiosity.SCROLL TO EXPLORE PRODUCT / PEOPLE / POSSIBILITY

01 ABOUT ME

I believe you can think big without making things complicated.

Adriaan Rijkens
Adriaan Rijkens

I like solving problems that seem complicated at first.

My approach is usually simple: understand what really matters, break complexity down into manageable pieces, and start making things happen.

That has been a recurring theme throughout my career. I founded and built a technology company, led product development in fast-growing environments, and worked on large-scale digital transformation at companies such as bol., CarNext and Ayvens. Today, I work at KLM, where technology, operations and people come together in one of the most complex environments you can imagine.

I enjoy working at the intersection of business and technology. I’m comfortable thinking about the bigger picture, but I’m most energised when strategy turns into something tangible: a product, a better way of working, or simply a problem that is finally solved.

I believe you can think big without making things complicated.

Find me on LinkedIn
NOWKLM
PREVIOUSLYAyvens · bol. · Warp VR

02 HOW I CAN HELP

How I can help

A fresh perspective on your technology, product or team challenges.

Product & IT strategy

Turn complex challenges into clear priorities and a practical plan. From shaping a product vision to deciding where to invest your time and resources.

Teams & delivery

Help product and IT teams work better together. Improve collaboration, simplify processes and keep attention on results.

AI in practice Exploring

I’m exploring how AI can solve everyday problems, from testing ideas and building prototypes to improving workflows. Learning by doing, with a focus on what’s useful in practice.

Not sure where to start? Get in touch and tell me what you’re working on.

Let’s talk

Selected work

Seeing possibilities is
only the beginning.

A selection of products, businesses and transformations I’ve helped bring to life.

From first prototypes to change at scale.

View full portfolio

What are you trying to make happen?

A product idea, an operational challenge or a new use for technology. Let’s explore it together.

Start a conversation on LinkedIn (opens in a new tab)

03 JOURNAL

Notes from the field.

Ready
to build.
CLARITY BEFORE DEVELOPMENT

USER STORIES · PRACTICAL GUIDE

Crafting the Best User Stories
for Your Development Team

A practical guide to the Definition of Ready, with the details developers need to pick up a ticket with confidence.

Read the article
Culture
first.
BUILDING TRUST IN TEAMS

TEAM CULTURE · PRACTICAL GUIDE

The Retrospective Scrum Ritual:
A Guide for Product Owners

Building trust, creating space for honest conversations and turning retrospectives into meaningful improvements.

Read the article
10×REFINEMENT EFFICIENCY

PRODUCT LEADERSHIP · CASE STUDY

Optimizing Refinement:
A Real-Life Case Study

How clear ownership, smaller stories and focused preparation transformed a team's refinement sessions.

Read the article